There are many different types of thing that you can store and manage in Wovex. For example, Benefits, Objectives, Benefit Measures and Requirements.
Each of these is an Object Type.
If you have ten Benefit Measures in a Model, then you have ten Objects. Every time you create a new Benefit Measure, that is a new Object.
(To get technical for a moment; an Object at a simple level is an instance of an entity type or object type.)