Initiatives are the packages of work or activity that deliver new or improved capabilities or build, buy or deliver something that contributes to benefits. 

The WHAT of the work, rather than the How or the Why.

Examples include, ‘create new IT system’, ‘buy and run a car’ or ‘sell goods and services’. 

Each Initiative represents the investment and action needed to create value that contributes to the realisation of the expected Benefits. They are sometimes called programs, projects or interventions.  In Wovex Products Initiative is a collective term for a high-level work package that can be used to summarize effort towards Benefits and specify Options.