There are many ways to name Outcomes – the more precise and clearer you can be then the more others will be able to understand. An Outcome can be either a positive of negative change and we tend to use five main categories: MAINTAIN, ELIMINATE, DECREASE, INCREASE, CREATE 

MEDIC is a useful way to remember these.


If the Outcome is expected to be MAINTAINED, use words such as;
    • Maintained, Frozen, Held, Stabilised, Equalled.


If the Outcome is to have something  ELIMINATED, use words such as;
    • Eliminated, Stopped, Removed, Disposed.

If the Outcome is expected to be a DECREASE in something, use words such as;
    • Decreased, Reduced, Lessened, Weakened, Worsened, Slowed, Receded.

 If the Outcome is expected to be an INCREASE in something, use words such as;
    • Increased, Strengthened, Heightened, Freed, Released, Deepened.

If the Outcome is expected to CREATE something that wasn't there before, use words such as;
    • Created, Started, Delivered, Made available.

In all cases we have found that it is helpful to phase all outcomes like this in the past tense so that when developing your map you are already putting yourselves in that future when the Benefits have already been delivered. This helps with motivation and also helps you to focus 
on what it is that you will need to count and measure to be sure that this future is realized.